Being the movie-making buff that I am, it's easy to see what Apple is doing with the new iMovie. Bickering seems to reign supreme right now with the Apple Faithful as to what Steve is trying to do here. Now at least Munster Nation will be clear on the matter.
Tuesday, August 14, 2007
We are living in YouTube world these days. Steve knows that being able to process video quickly and easily is the future, especially higher quality videos which are sorely lacking on YouTube. It shouldn't take hours to get your five minute video ready and pushed to YouTube, but currently that is the case.
And no one is using the web to post family videos, even though the web is a much better distribution system than the DVD. Why? It's a hassle. How many tapes do we have sitting around? Alot. Sort of like the shoe boxes of photos we used to have that never made it into photo albums. And we're not even making DVD much anymore. How many DVDs have you made in the last year?
iPhoto solved our problems for still images. Super easy to use, especially the new version. Easy to push your photos to the web, or to order prints or books. No shoe boxes. And you can step up to Aperture if you want to go hard core.
Today we have shoe boxes and shelves full of little camcorder tapes. The old iMovie was pretty easy to use if you were adept at using computers, but it's not a no-brainer by any stretch. And Steve wants things to be a no-brainer. Enter the new iMovie. Finally dealing with video is as easy as dealing with photos. Now it's clear that Apple has set up the same progression in video as they set up for photos. Step up to Final Cut Express or Final Cut Pro from iMovie if you want to go Hollywood. But for making YouTube movies or stuff to share with family, nothing is going to beat the new iMovie.
So to the whiners out there: Keep using iMovie 6 or step up to Final Cut Express. iMovie is for the rest of us.