Tuesday, January 8, 2008

Starbucks' Extreme Makeover

It's today's office pool (courtesy of Judy).

What will Howard Schultz, comeback Starbucks CEO, do to "re-ignite the emotional attachment with customers"?

My choices are:

A) No brainer stuff: Shut down underperforming stores (Shhh. We've saturated the market for pricey lattes, but don't tell the shareholders)
B) Low risk: Offer hand waxing, back waxing, pedicure, or other spa "mini-services" with each purchase of two beverages
C) Medium risk: Free windshield wash and tire air pressure check at the drive thru window
D) Big Time Risky: Replace Tall, Grande and Venti with Small, Medium, Large beverage size choices
E) Huge innovation: Offer free internet access instead of T-Mobile restricted

There's also an "other" (recommend your own makeover idea) category. Anyway we don't cover SBUX, so I'm thinking of investing a dollar here. I'd appreciate any Munster Nation ideas.

3 comments:

Anonymous said...

Provide access to iTunes video rentals, probably via kiosks, especially in its airport stores.

Thisson said...

Extremely risky but guaranteed to earn big profits: SELL CIGARETTES!

Anonymous said...

I dunno Gene. I never had an emotional attachment to a $4 expresso. I save all my love for my Mac.