Saturday, March 15, 2008

Why iPhone Will Storm Enterprise

People have been asking me why Apple would license Microsoft Exchange ActiveSync. Analysts at say it best:

"Apple surprised many industry watchers by announcing that they'd licensed Microsoft Exchange ActiveSync from Microsoft, as Apple rarely licenses anything that's core to their purpose. But in the enterprise, Exchange is one of the kings, and Apple had to pay obeisance to get the pieces necessary to perform robust synchronization and communication. With full Exchange support, Apple can directly take on Research in Motion (RIM) and its BlackBerry communicators. Apple took aim at RIM by criticizing their single-point-of-failure approach to having all email and messaging pass through RIM's servers; two recent brief failures have highlighted RIM's vulnerability. In Apple's approach, the iPhone will communicate directly with the enterprise's servers."

Security and dependability matter. Which system would you choose for your business?

AAPL Target: $250

No comments: