Tuesday, February 12, 2008

Apple announced a new product recently, and it's selling, and not cannibalizing other product sales --- Good, right?

Wrong. The media types *cue Jaws music here* have to "angle" it, and what better way than by comparing the new product's sales to another existing blockbuster seller?
The result is here.

Katie buried the Munster money quote at the bottom of the article: "[For these] reason[s] resellers indicate that sales of the MacBook Air have been additive to their overall Mac sales in the quarter," Munster advised clients. "The MacBook Air addresses the need for mobility unlike any other Mac, and as such we believe it is not cannibalizing sales of other Mac laptops."

Better headline: Apple Taps New Mobility Market with MacBook Air.

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